Being a Father Transcends How We Feel Moment-To-Moment
Being a father transcends how we feel moment-to-moment. We have to remember that everything we do is being observed, recorded, and processed by our kids, and is important to their emotional development...
View ArticleFake News Is Nothing New, So… Important to “Learn to Discern”
Favorite athlete gets in trouble at a nightclub under nebulous circumstances? Fake news. Politician acts directly against the interests of his or her base, but it’s a politician the base happens to...
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Closing Time: 20 Major Retailers That Likely Won’t Exist In 10 Years
Visit your favorite shopping mall – if you still have a favorite – and you can already see the seismic shift in retail taking place across the country. When was the last time you visited a Sports...
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A New Book is Coming with co-author John Andrews… Retail Relevancy
The world of retail has been shifting beneath our feet – and it’s doing so because the digital age has fundamentally changed everything about how we live. It’s changed how we communicate, how we work,...
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Think Twice and Be Nice: Letting Little Things Go
Recently I was watching a short, information-packed video posted to LinkedIn by a CEO, who was sharing his expertise on a variety of leadership topics. It was short, maybe two minutes, tops, but it was...
View ArticleTed Rubin Talks 2018 Retail and Shares a Little TMI ~via @WhatsGregDoing
The customer experience matters. Don’t think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store’s online experience and not-so-customer-friendly policies keep preventing...
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Simplicity Is The New Everyday Low Price
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age, and...
View ArticleRelationship Building at Scale, Ted Rubin: Transforming Marketing into...
Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on...
View ArticleA Network give you Reach, BUT a Community gives you Power!
Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a...
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Why The Future Of Retail Is Not About The US
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to...
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Retailers: Discounting Your Way Out of Trouble Is a Death Spiral
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a...
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The Arrogance and Hubris of so many Executives…
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple...
View ArticleBusiness Cards Present a Great Opportunity for Connection
Business cards present a great opportunity for connection. Pity so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity for those who understand the...
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The Most Overlooked and Critical Component of Customer Experience
In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves,...
View ArticleTips For Generating Better Customer Experience
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how. ~via RockstarCMO It’s not always easy to boil a big, complex...
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Rosh Hashana… L’Shana Tova Tikatevu
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) [of] the year” is the Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism,...
View ArticleLinkedIn Response, When Someone Tells You What You Should and Should Not Post…
First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting wishes to...
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I Was Asked Last Night…
“How do I make a difference tomorrow, or right now, and going forward. I’m just a small cog… AND, what CAN I do regardless… for me and my company?” Welcome to the ‘Age of Influence,’ where anyone can...
View ArticleWhat You Post is UP TO YOU… No One Else
What you post here is UP TO YOU… no one else. Simply put, don’t listen to the prognosticators that tell you what is and isn’t appropriate on LinkedIn, Facebook, Instagram, Twitter, your Blog, etc,…...
View ArticleOnly Stupid Entrepreneurs Build Their Wings on the Way Down
Ray Bradbury once said: “If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business, because we’d be cynical. Well, that’s nonsense....
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