Social and Communications Platforms are What You Make of Them
You will find no shortage of opinions when you visit your favorite social media platform, and you’ll also find no shortage of opinions about social and communications platforms in general. There is no...
View ArticleToo Busy to Reply? Good Luck Maintaining Relationships!
How long does it take to acknowledge the existence of someone you know who has reached out to you directly with a question or comment? I get that people are busy, and that we all get plenty of spam...
View ArticleTraditional Retail Isn’t Really Dead… It’s Evolving
Remember the first time that traditional retail stores were supposed to disappear due to competition from online outlets? Amazon introduced the Kindle, a bunch of bookstores eventually closed, and...
View ArticleHow Small Business Retailers Can Thrive in the New #RetailRelevancy World
It’s no secret that online retailers have had a major impact on the brick-and-mortar retail world, and this has mostly been bad news for the big, traditional retailers that do most of their business...
View ArticleHow Simple Self-Awareness Affects Relationships
One of the secrets about just being nice is that it can be pretty easy when you make it a focus at the start of each day. There will always be people who test your limits, but you’ll also get a ton of...
View ArticleRetail Relevancy: The Coming Small Business Retail Boom (Part 1)
There are two competing trends in the retail world that I believe are going to shape the future for both small businesses and big-name traditional retailers. The first is that it has become much easier...
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SXSW 2018 starts Friday… So Much to Do There, and So Little Time
You have been hearing about it for so long and finally the time has come… off to Austin for the “event” of events, SXSW. What will it be like, where do I go, what can’t I miss? It can be overwhelming....
View ArticleRetail Relevance: Small Business Retail Boom (Part 2)
I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern...
View ArticleSocial Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers, and connections, but we have to...
View ArticleThe Future of Small Business: How Online Mega-Retailers Can Help You Grow Online
We already know that small businesses will have opportunities to adapt, grow, and thrive when large, traditional retailers falter, but what does that process look like for small businesses? Since...
View ArticleWhy You Should Never Let Your “Bubble” Burst
Whether you’ve got a handful of dedicated, vocal connections or a large, diverse group of followers, every single one of us has a “social bubble,” a finite group of people who connect with you and stay...
View ArticleRetailers: Don’t Try to Discount and Promote Your Way Out of Trouble
When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing that they usually do in an effort to bail themselves out? Far too often, they believe...
View ArticleVideo Content for Social Media – How Crucial is it For Your Marketing in 2018?
With the addition of live streaming we now have the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. I find that I need...
View ArticlePlanning: Prepare for the Future, but Expect to Be Surprised
Planning will always be an important part of achieving any major goal, but it’s never as simple as putting a plan on paper and watching while everything falls into place. Life is way too unpredictable,...
View ArticleHow Simple Self-Awareness Makes a Difference
One of the secrets about just being nice is that it can be pretty easy when you make it a focus at the start of each day. There will always be people who test your limits, but you’ll also get a ton of...
View ArticleEvolving Digital Self Podcast with Ted Rubin ~via @2BalanceU and @ForbesOste
https://tedrubin.com/wp-content/uploads/2018/04/EDS_Episode_008_Ted_Rubin.mp3 Our guest Ted Rubin and host Dr. Heidi Forbes Öste talk the journey through evolving tech, keeping our humanity and...
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My Not-So-Great Guild and Yelp Experience: You’ve GOT to be Kidding Me…
You would think, given everything that has transpired regarding restaurant reviews in digital media over the past decade, that restaurant managers/owners would take the hint that the customer’s...
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What #FollowThePath Means to Me… and Can Mean to You
Sometimes, your favorite concepts take on a life of their own, and #FollowThePath definitely qualifies for me. It’s an idea that encompasses much of what I believe is important in business and in life...
View ArticleEnough Is Enough: Why We Should All Throw Our Support Behind the...
Look back throughout history, and ask yourself where the big, meaningful changes in society come from most often. Is it the people who are invested, often for many years, in the status quo? The folks...
View ArticleOMG, Facebook Used My Data!!! Now What?
The scare-mongering that’s going around today about data usage is driving me up the wall. When I see people having meltdowns about Facebook using their data to deliver content to them, I’m thinking:...
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