Entrepreneurial Persistance
I like to think that business mindset is made up of an individual’s “collection” of attitudes. And in addition to attitudes of confidence, gratitude and optimism, I think it’s also absolutely essential...
View ArticleInfluencer Marketing Tips to Increase Exposure
If a person demonstrates passion and knowledge, they’re much more likely to gain traction with people who share their interests and become influential in that respect. Everyone influences someone, so...
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Make This Year a “Social” Thanksgiving!
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the...
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Retail Relevancy and the Changing Digital Landscape
*LISTEN TO THE PODCAST HERE*: This week’s episode – 006: Ted Rubin, CMO, Photofy… Retail Relevancy and the Changing Digital Landscape Are you using technology to advise you and create valuable,...
View ArticleBuild Your Brand “With a Little Help from Your Friends”
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my...
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Take Back Branded Content Outsourcing and Dependency
If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital...
View ArticleIt’s My 61st Birthday and I’d like to Share…
I would like to share my Favorite Birthday quotes… ” Your birthday is a special time to celebrate the gift of ‘you’ to the world.” ~Anonymous “And in the end, it’s not the years in your life that...
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You Have My Full Attention – Don’t Waste It
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they...
View ArticleThe Five Main Challenges Facing CMOs Today
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and...
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Blockchain IS NOT the Answer to Marketing with Customer Experience in Mind
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few...
View ArticleBeware The Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers,...
View ArticleThe New Measure of Success: Return on Relationship with Ted Rubin (Podcast)...
Ted Rubin is a leading social marketing strategist, Photofy CMO/Advisor, MC/Host Brand Innovators Summits… Speaker / Author / Provocateur. He is the author of Return on Relationship, How to Look...
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The Difference Being Vegan Makes in Your Health is Undeniable
Being Vegan, Vegan Being: Ted Rubin – The Difference Being Vegan Makes in Your Health is Undeniable. ~via @Inspira77394961 / InspirationalSouls.com Tell us a little about yourself. I lived in NYC and...
View ArticleAre Bloggers/Influencers, Worth the Money to Influence Consumers?
Are bloggers/influencers, worth the money to influence consumers? My take… #1… it’s all about the situation, the context, and the bloggers/influencers. #2… it’s most often, although not always,...
View ArticleWant To Reach Customers? Think Like One!
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other...
View ArticleThinking Back on Decisions and How They Impact Your Success
I learned very quickly to be careful about looking back too much. I made sure to learn from my mistakes, but tried not to second guess myself. I have always done everything I can to build relationships...
View ArticleTraditional Retailers Are Failing And It’s Not Amazon’s Fault
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those...
View ArticleEmployers: Treat Every Employee Like A Mary Kay Rep
Empowering your employees will result in success for your brand… Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training,...
View Article“Unsubscribe” Does NOT Mean Send Me More Emails!
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you...
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“It’s All About Relationships!” An Interview with Ted Rubin ~via @mentionlytics
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media...
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