Embracing a Positive Mindset for Personal Growth
You may recognize me as an optimistic individual if you’ve engaged with my content throughout the years. I make a conscious effort to maintain a positive outlook, particularly in my interactions with...
View ArticleTraditional Advertising Isn’t Extinct, but There Is Simply Too Much Noise Out...
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to...
View ArticleEmbracing This Era of New Media
Back in 1997, I had the pleasure and good fortune of getting hired by Seth Godin at Yoyodyne, where the internet was being labeled as “new media.” However, the truth was that there was nothing truly...
View ArticleReturn on Relationship Adds More to ROI Than Meets the Eye
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and...
View ArticlePersonally… I’d Be SO Happy if They Shut Down ALL Social Media Platforms
Imagine a world where we step back from the chaos of endless scrolling and algorithm-driven feeds, returning to a time when human connection was at the forefront of how we communicated and built...
View ArticleIt’s Not ROI “vs” ROR… It’s “ROI + ROR”
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the...
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