Small Business… Sometimes You Win, Sometimes You Learn
As small business owners, we sometimes tread a very thin line between what we consider success and failure. Margins are small, money is tight, risk is high, and some days it seems that everything we...
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Facebook Is Not A Digital Strategy… and Snapchat Better Grow up Fast
by John Andrews and Ted Rubin Ad giant WPP recently reduced its full-year earnings for the second time this year with CEO Sir Martin Sorrell citing a myriad of challenges… from consumer goods company...
View ArticleMake this Thanksgiving the Start of…“OK, I will do it”
The time is now. Not next year, or six months from now, or at the conclusion of a five-year plan. Success won’t come with the next marketing conference, the new social channel around the corner, the...
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Amazon Goes Brick and Mortar to Connect…
by Ted RubinRubin and John Andrews Andrews Amazon goes Brick and Mortar to connect… it’s own bookstores, Kohl’s integration, Whole Foods, Pickup centers – they are creating a high consumer touch. AND...
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Can’t Fit in Fitness When You’re 40+? 50+? Ted Rubin Calls BS ~via @FitFluential
Ted Rubin is a popular social marketing strategist, keynote speaker, and the starter of the term Return On Relationship, a concept that he strongly believes serves as the cornerstone for creating an...
View ArticleHow Ted Rubin is “Managing Happiness” ~via @DavidHenzel
Ted Rubin is a successful marketer, entrepreneur and a master of making personal connections. He is the co-author of Return on Relationship and How to Look People in the Eye Digitally. Ted is a...
View ArticleUser-Generated Content: Building Connection, Context and Relationships with...
When you’re trying to learn the real story about a product or service as a consumer, do you turn to the people who market that product or the people who actually use it? Do you build a connection with...
View ArticleEmployee “Impact and Effectiveness”
The most important thing a manager can do to grow her team’s “impact and effectiveness” is to strongly encourage them to be change agents. To step up, be the one who’s brain actually storms in a...
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Get to Know Your Prospective Partners, Colleagues, and Customers
Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated college in...
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Influencer Marketing 2018: The Rise of the Personal Influencer
Guest post by John Andrews My business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve heard him say this at countless speeches and...
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Photofy: Unlocking Brand Content at Scale with UGC… Content IS the Ad
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms...
View ArticleMoney and Children
What is the most important money habit you learned as a child? The most important money lesson I learned as a child was to save. I can remembering opening my first bank account with four quarters, an...
View ArticleJust Be You: Why Authentic Beats Artificial, Every Time
It’s that time of year for plenty of posts on how to “transform” yourself for the new year, and setting goals to better yourself is certainly a worthy pursuit no matter when you do it. But I can’t help...
View ArticleEmployee Empowerment 2018
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny...
View ArticleNo One is Perfect: Why Successful Relationships Depend on Being Human
Maintaining relationships can be hard work, and we all have our little pet excuses that pop up when we may not be in the mood to put in the effort on a given day. The easiest excuse? I need to do this...
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Photofy: Unlocking Brand Content at Scale with UGC… Content IS the Ad
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms...
View ArticleMoney and Children
What is the most important money habit you learned as a child? The most important money lesson I learned as a child was to save. I can remembering opening my first bank account with four quarters, an...
View ArticleJust Be You: Why Authentic Beats Artificial, Every Time
It’s that time of year for plenty of posts on how to “transform” yourself for the new year, and setting goals to better yourself is certainly a worthy pursuit no matter when you do it. But I can’t help...
View ArticleEmployee Empowerment 2018
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny...
View ArticleNo One is Perfect: Why Successful Relationships Depend on Being Human
Maintaining relationships can be hard work, and we all have our little pet excuses that pop up when we may not be in the mood to put in the effort on a given day. The easiest excuse? I need to do this...
View Article