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The Word “Friend”
The word “Friend” may have been generally devalued by Facebook brilliantly taking “ownership” of the word, but its all about how YOU use it, and the reputation you build. Always keep in mind… Your...
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Strong Suggestion with Regard to LinkedIn and Facebook Tagging…
Don’t tag all the people you would like to pay attention to your post, and “like” it (unless of course they are specifically mentioned for a valid contextual reason)… it smells of desperation for...
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Take Time to “Think”
I read a LinkedIn post recently about how important it is to take action and not dwell or think about things too much (been seeing posts like this too much lately). That while acting you will figure...
View ArticleGrowth Hacking…
“Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel...
View ArticleI Was Asked… How Do I Increase Blog Traffic and SEO
My answer… For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… User-Friendly Navigation:...
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Self-Help “Gurus” and “Life” Coaches Preaching… NEVER Be Satisfied
I see all these self-help “gurus” and “life” coaches preaching… NEVER be satisfied, reach for more. If you’re not uncomfortable, you’re not growing. If you’re not doing more, being more, trying more…...
View ArticleBrand vs Reputation
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does...
View ArticleReturn On Relationship (#RonR) and Humanization of Business ~via @Ivan_Temelkov
On Episode 013 of The Human Business Narrative podcast I got a chance to sit down with none other than Mr. Ted Rubin. The guy behind the infamous #RonR social media hashtag, Be Good To People trend,...
View ArticleMy Latest Book is Live… The Age of Influence: Selling to the Digitally...
What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause...
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Respect My Time… and Good Nature
Come on folks… when you reach out and ask for someone’s time, pay attention for the reply. #Respect Can’t tell you how many times people reach out, I reply that I have time that day or the next (trying...
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The Age of Influence
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are...
View ArticleSeek Out and Empower Moments of Connection
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed,...
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Leesa Has Hacked Mattress Buying And Changed The Industry In the Process ~via...
Have you been Mattress shopping lately? How about in the last decade? The last hundred years perhaps? I’m pretty sure that the shopping experience hasn’t changed in the last 50 years if ever. You are...
View ArticleSocial Media Platforms “WILL” Empower Your Employees
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees...
View Article“Social Media Talks” Podcast Interview with Ted Rubin [audio] ~via @Kompassmedia
Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with a Top Social Media Influencer Ted Rubin. Social Marketing Strategist, Acting CMO Brand Innovators, and...
View ArticleSuccessful Integration of AI into Customer Experience Requires a Human Touch
Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial...
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Arrogance and Hubris of so many Executives
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple...
View ArticleRelationships Are Like Muscle Tissue…
Relationships are like muscle tissue… the more they’re engaged, the stronger and more valuable they become. In today’s digital world it’s all too easy for us as brands and individuals to let our...
View ArticleThe Biggest Mistake Brands Make When Trying to Engage Influencers
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and...
View ArticleWhy Employee Disengagement Correlates with Poor Customer Experience
Have you ever had a job that you simply couldn’t stand, due to a poor relationship between the decision-makers and the employees responsible for carrying out those decisions? It feels like no matter...
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