Influencer Marketing… Are you Making this Mistake?
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and...
View ArticleSTORY IS IMPORTANT…
STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social...
View ArticleCustomer Experience and Social Influence
We are social animals. What others do does have some influence on us one way or the other. When we listen to someone because the person doing the talking is someone we trust—that’s where social...
View ArticleFrequency Isn’t a Bad Thing… Quite the Opposite
Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market. How many times does a potential customer or partner need to see your message before they...
View ArticleWinning in Service Markets, Winning in Every Market…
Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel...
View ArticleProvide Content That Serves You AND Them…
In addition to social training, grooming social advocates within your company also requires that they have access to content. Naturally, you’ll be publishing content that’s brand related for them to...
View ArticleWhat is Return on Relationship, ROR (#RonR)?
Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real)...
View ArticleThe Key is Harnessing the Power of Social Influence in a Compelling Way…
The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and...
View ArticleWhat’s Your Sales Edge?
Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was...
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The New Rules of (Social Media) Engagement… Ted Rubin and @NetBase ~via...
The New Rules of (Social Media) Engagement. Exploring how servicing customers on social media yields new actionable data. Join us as we speak with Ted Rubin, social marketing strategist and...
View Article“Moments” Marketing
Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the...
View ArticleWhen Setting Goals, Give Yourself a Break
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an...
View ArticleA Father’s Day Message to My Girls
I don’t get to celebrate Father’s Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their happiness, intelligence, health, and beauty (inside and out), and think...
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Empower Your Employees to Look Beyond the Rules
When you think of the worst customer experiences you have had, does travel leap to mind? Some lost baggage here, a delayed flight there, a reservation snafu, and all of a sudden you’re dealing with...
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How Small Business Can Improve Their Digital and Social Presence
A conversation with Magnificent Marketing’s David Reimherr… David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do before they start their digital and social...
View ArticleCreating the Right Mindset to Achieve Your Goals
Sometimes we get in our own way when we’re trying to achieve our goals. We lose sight of what’s important, or concentrate on the wrong things and wonder why we’re spinning our wheels. The truth is, in...
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Independence Day… Declare Yours!
The thought of Independence Day brings to mind the political environment, economic challenges we have been experiencing for the past few years… as well as personal family challenges for me. Many of us...
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My @LeesaSleep Mattress is Here, SO COOL… Check Out the Video
Thanks for the mattress Leesa Team. Loving Leesa‘s Sapira by Leesa experience so far… ordering, delivery, set-up is a snap. AND watching the mattress come to “life” is so cool… “watch the video.”...
View ArticleFour Ways to Create Trust… the Key to Commerce
There’s no faking it, our customers and prospects have finely tuned antennae when it comes to spotting our intent. There’s a part of the brain known as the amygdala that does a better job of sensing...
View ArticleReturn on Employees… Social Media Empowers Your Employees
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees...
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