Why You Need A Human Connection Over Technology—It’s Important For Your ROI...
In today’s episode of The Art of Passive Income, Mark and Scott talk to Ted Rubin. Ted is a Leading Social Marketing Strategist, Acting CMO of Brand Innovators and Co-Founder of Prevailing Path. He is...
View Article#JustBeNice Isn’t Always Easy
Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a...
View ArticleHow the In-Store Experience is Evolving, Thanks to Mobile
If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to...
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SXSW is here again… So Much to Do, So Little Time
You have been hearing about it for so long and finally the time has come… off to Austin for the “event” of events, SXSW. What will it be like, where do I go, what can’t I miss? It can be overwhelming....
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In Honor of Female Entrepreneurs…
This past year, I have been blessed with so much from friends, family, clients and colleagues. One of my highlights has been a series of 10 videos I’ve done with branding expert David Brier. While...
View ArticleWant More from Your Employees… Make it Personal
Don’t underestimate the value of getting to know your employees and vendors as people. For developing great working relationships plan time for getting together outside work to unwind, taking part in a...
View ArticleThe Word “Mobile” Needs to Disappear as a Silo in 2017 and Beyond
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word “Mobile” needs to disappear as a silo in 2017 and beyond, as everything has basically...
View ArticleMake it Easy for Customers to Do Business with You
If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about...
View ArticleShoppers as Advocate Influencers
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they...
View ArticleAmazon: The Gold Standard in Customer Experience (Part 1)
It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its...
View ArticleAmazon: The Gold Standard in Customer Experience (Part 2)
Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is...
View ArticleWith A Little Help From My Friends [audio] ~via @joelcomm
It’s easy to stay in your comfort zone, but today’s guest has spent a large proportion of his life trying to get into a comfort zone. Ted Rubin is our guest on this episode of FUN. Ted is a leading...
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Instead of Anger and Heartache… a Teaching Moment
Attitude, Perspective… Mindset. #NoLetUp! This is why I love traveling with John Andrews, and am always disappointed when traveling without him. #FollowThePath… #RonR Kudos to Delta ——————————- John‘s...
View ArticleUser-Generated Content (UGC) and ROI
It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a...
View ArticleCareer Advice I’d Give To My Younger Self…
Career Advice I’d Give To My Younger Self… – Be careful about looking back too much. Learn from your mistakes, but try not to second guess yourself too much. – Surround yourself with friends you...
View ArticleHow to Master Return on Relationships with Ted Rubin ~via @DisenchantedMKT
Today’s Guest: Ted Rubin Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR),...
View ArticleMost Important Practices a Solopreneur Must Do Well in Order to Succeed Online
Listen. If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right. What are they saying, what are they feeling,...
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Happy 50th Birthday to My Business Soulmate
John is my business soulmate… Not just because we see the marketing/retail world the same way, and not just because we accept each other’s talents and shortcomings… and do our best to...
View ArticleBest Ways To Improve Your Digital And Social Presence ~via @MagnificentMktg
Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig...
View ArticleEars Open, Eyes on the Prize: Why Social Listening Requires Action
The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item...
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