Tasty Burger and Fasten — Breaking in to Crowded Markets
The demand for ride-share apps is through the roof, with Uber and Lyft already cashing in on growing global markets. Trying to break into the ride-share market is a tall task for new, regional...
View ArticleRight Place, Right Time: Capitalizing on the Micro Moment of Truth
Stare at a wall of similar products with your phone in your hand, and you’ll quickly rule out a big chunk based on product reviews. Once you land on a few similarly well-reviewed products, something as...
View ArticleFind Your Sweet Spot for Inspiration
This Holiday Season is the Perfect Time to Start There’s nothing quite like the feeling of that eureka moment. You’re going through your day, handling a task that leaves your mind free to wander, then...
View ArticleSeize the Day: Why 2017 Should Be a Year of Embracing the Present
The time is now. Not next year, or six months from now, or at the conclusion of a five-year plan. Success won’t come with the next marketing conference, the new social channel around the corner, or the...
View ArticleBiggest Content Marketing Trend Heading into 2017: Live Streaming
What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. You...
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Good Things in 2016
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a...
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I Have Been Very Lucky in Friendship
I have been very lucky in friendship. I may not have the wealth or success that some can claim, but I know what it is to have people in my life who know me well, like me just as I am (well, most of...
View Article#RetailRelevancy… Expectations, Engagement, and Customer Experience
Retail Relevancy has never been more… relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the evolving way that consumers...
View ArticleNo Matter Where Tech Takes Us, Customers Still Need a Human Touch
If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your first priority. With every new trend...
View ArticleAre Younger Generations Dictating the Path of Influencer Marketing?
No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up...
View ArticleBrand Loyalty… Why Every Online Interaction Matters
We spend a lot of time talking about the positive momentum you can build with social, simply by being present, engaging your audience in a meaningful way, and keeping the focus on building...
View ArticleCan You Have Too Many Online Friends?
You may have noticed that it’s not terribly difficult to build up a huge list of connections on your favorite social platform, if volume is your goal. Volume doesn’t necessarily translate to quality,...
View ArticleTell Your Story in a Way People Will Care… Return on Relationship
When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $’s and cents. It is what creates conversation, the content that...
View ArticleLearning to Dance in the Rain | Ted Rubin ~via @siimonsander
My Guest is an industry leader in Social Marketing strategy and brand evangelism. Forbes Magazine ranked him among the top 15 social media influencers, he was listed number 2 on the LeadTail list of...
View ArticleB2B Marketers and Social Listening—Stop Making Excuses!
The excuses for shunning B2B social listening are familiar by now, and they are understandable even if they’re ultimately misguided: B2B brands don’t generate the same social chatter as B2C brands in...
View ArticleHire for Passion, Train for Skills
Then… – Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are appreciated and that their opinion matters....
View ArticleDon’t Blame Social Media for Less Face-to-Face Interaction
I’ve been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to face. The upshot, based on a...
View ArticleEngagement: How Making Meaningful Connections Leads to Brand Loyalty
Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a...
View ArticleInstead of “Creating” Viral Moments, Look for Real-Time Influence Opportunities
Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics...
View ArticleShopper and Brand Marketing Converge, Now What?
Do Shopper Marketing and Brand Marketing Still Need to Be Separate Functions? By John Andrews, Co-Founder Prevailing Path Current marketing structures were built for a time when the purchase funnel...
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