Web Retailers: Focus on Experience, Not Conversion
Focusing on the user experience rather than worrying solely about conversion rates shouldn’t be a novel idea, but too often the numbers take precedence over how we reach them. Not all conversions are...
View ArticleThe Marketing Superpower
“For me the marketing superpower, the most important skill that makes you a great marketer, social or otherwise, is all about Looking People in the Eye Digitally… truly doing your best to connect, be...
View ArticleBusting the Myth of Marketing to Millennials ~my #H2HChat with @BryanKramer
Originally posted at bryankramer.com The post Busting the Myth of Marketing to Millennials ~my #H2HChat with @BryanKramer appeared first on Ted Rubin, Professional #KeynoteSpeaker, #RonR.
View ArticleContent Marketing…. the Times They are a Changing
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept...
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Here is what “I” am tired of…
Social Marketing Dignitaries shouting to the world that it is a waste of time to try to change someones mind about political choices on social platforms… and/or telling us all to stop posting about...
View ArticleHow to Build Customer Trust and Get a Return on Relationship ~via @Hyken
Ted’s interview begins at minute 9:40. Feel free to listen to Shep himself talk about How to Create Trust for the first 9:40 minutes. Shep Hyken speaks with brand evangelist, social marketing...
View ArticleThe Social Marketing Strategist, Ted Rubin Interview [audio] ~via...
Ian Farrar and Ted Rubin Discuss: Communities and networks Approach to social Customer service and their use of social media Employee engagement Personal branding Culture Customer relationships...
View ArticleAdvice On Building Personal Relationships Through Social Media ~via...
Ramon Ray, Publisher of Smart Hustle Magazine: I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal...
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#RetailRelevancy… Where We Stand, Where We’re Headed, and Why It Matters
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to...
View ArticleEmployees as Social Advocates: It’s a Two-Way Street
For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You...
View ArticleThe Relationship Between Influence and Content
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of...
View ArticleWhat 2016 Trend is Defining (or Redefining) Marketing?
One of the biggest trends I’ve seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It’s what I like to call “Looking People in the Eye...
View ArticleBuilding a Brand Culture: Serious Change is Needed
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms,...
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Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and...
View ArticleYou Are an Influencer… Everyone Influences Someone
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of...
View ArticleDon’t Let Your Relationships Languish, They’re Worth The Effort
A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see...
View ArticleBrands: Focus More on Experience than Campaigns
If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by “Liking” Them Before They “Like” You. Why?...
View ArticleAnger and Influence… Not Good Bedfellows
You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule...
View Article120 Seconds with Ted Rubin and David Brier… Truth about Social Media
The Truth about Social Media in less than 2 minutes! Social marketing strategist Ted Rubin and brand specialist David Brier are at it again. This time for every CEO, entrepreneur, CMO and startup that...
View ArticleMillennials… What You Need to Know
If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the...
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