The Power of Social Influence
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We...
View ArticleBuild Your Brand Reputation With Kindness
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is...
View ArticleIntegrated Commerce: Just Hype or the Ultimate Customer Experience?
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only...
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Instagram Stories, Very Smart Move by Facebook…
Instagram Stories: I have been posting in response to others posts, here’s a quick summary… Very smart move by FB. More tools for creating continent, all sounds good to me. Just make sure to play...
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Walmart Acquiring Jet.com… #FAIL in the Making
Let’s be clear, in NO way, shape, or form is Jet.com a “rival” of Amazon… it’s like comparing a small market minor league baseball team to the NY Yankees. So let’s hope the media can drop the...
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What is Your Social ID?
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in...
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Six Words to Never Utter in Today’s Business Environment…
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things...
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Smart Brands Have Noticed We’re Moving to a “Connection Economy”
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept...
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The Store is No More: Capitalizing on the Experience
The dominance of e-commerce has changed what we expect from the brick-and-mortar retail shopping experience, to the point that some major brands are toying with saying goodbye to the old model...
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Branding Genius: Old School Tactic Crushes a $40 Billion Market ~via @davidbrier
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no...
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Habits, Hacks and Mindsets… Ted Rubin and @GarvanCS
Streamed live on Jul 4, 2016 The habits, hacks and mindsets for energy renewal, self management and success from the man who evangelizes the phrase ‘Return on Relationship‘… TedRubin.com, Straight...
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Two New Yorkers Collaborate to be the Voice for Restless Brands
Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true. So two months and 53,000 YouTube views...
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Social Selling Isn’t About Selling
If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets,...
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Most Colleges are Starting-Up this Week…
The benefits of being comfortable with face-to-face interaction are evident in everything we do from family interactions, to workplace effectiveness, to travel… and the ability to work with people in...
View ArticleThree Tips for Small Business to Improve Their Digital & Social Presence
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember: 1- You are NOT Your Customer—Do Your Research: One of the most important lessons...
View ArticleMarketing: If Content is King and Connection is Queen, Context is the Little...
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context....
View ArticleWhy the Wall Between Sales and Marketing Needs to Come Down
That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re...
View ArticleTake Advantage of the Social Time Lag…
One of the advantages of social over face-to-face interaction is that it can take some of the inherent nervousness out of the listening process. Digital conversations allow for the type of measured,...
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How Marketers Are Tackling Social Media In 2016: An Interview With Ted Rubin...
How are marketers adapting to changes and challenges in social media in 2016? Why are some teams succeeding in responding to customer needs on social media while others fail? Last week, Marcus Varner...
View ArticleHow To Use Snapchat To Grow Your Business… Ted Rubin interviewed by...
Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Finding...
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