Building Better Relationships… Why Saying “No Thank You” is Important
No thank you… is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we’ve got a long-standing...
View ArticleSet The Table For Strategy And Innovation By Bringing Back Real Brainstorming
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time by opening the floor...
View ArticleCPG Brands Need To Find Their Voice
Why the sound and voice of your brand is the next frontier to explore. What does your consumer packaged goods (CPG) brand look like? No doubt you and your loyal customers could answer that question...
View ArticleSocial Selling: New Technology Didn’t Make Buyers Grow Three Heads
Are you using social media to blindly blast information at your audience? How to use social media to build relationships – and truly connect with consumers. Digital tools like social give us...
View ArticleTake Your Employee Advocacy Mindset to the Next Level
It sounds obvious, but businesses are missing it: your employees are more important to the success of your company than you think. Our resident rock star Ted Rubin breaks down how you can build an...
View ArticleTed’s Tips and Tools for Employee Advocacy
Some companies still fear the “socialization” of the workplace but locking your employees out of all personal social channels while at work is a big mistake. It only forces them to break the rules and...
View ArticleHow to Build Better Relationships with Customers by Learning, Participating,...
Want to learn how to take your customer relationships to the next level? Here you go… When it comes to marketing and customer service, nothing is more important than building relationships with your...
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Ted Rubin and Brand Innovators 2013-2019…
It has been 6 great years MC’ing and Hosting the Brand Innovators #biSummit’s around the country and overseas… and becoming the face of the brand. I enjoyed the events, “owning” the stage, helping to...
View ArticleSix Steps to Keeping it Real with Ted Rubin
Every month in the Rockstar CMO Green Room, Ian Truscott, Editor In Chief, chats with his regular Rockstars and gets their take on a topic. This month, he discussed all that is fake in our industry,...
View ArticleMake Your Advertising a Part of the Customer Experience
Is there a disconnect between your advertising and your customer experience? Let’s breaks down the importance of bringing the two together. From a consumer perspective, there are few things more...
View ArticleWhy it’s Time to Change the Conversation from “Targeting” to “Matchmaking”
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’...
View ArticleIs Amazon the Next Generation of Walmart?
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean...
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BYOD Retail Marketing
Engaging Employees to Create Scale, Engagement and Localization. Could there possibly be a better influencer to promote your business than your employees? There is simply no one that knows your...
View ArticleWhy Employees Need to Be Empowered to Stop and Think
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for...
View ArticleToo Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more...
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ROSH HASHANAH… May you be Inscribed in the “Book of Life” for a Good Year!
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) [of] the year” is the Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism,...
View ArticleStart Thinking More Like a Customer and Less Like a Marketer
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a...
View ArticleWho Made You the Arbiter of What Does and Does Not Belong on LinkedIn?
LinkedIn Response, When Someone Tells You What You Should and Should Not Post… First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a...
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True Engagement Should Never be Overwhelming
Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and...
View ArticleTed Rubin on Social Media Success and Programmatic Advertising ~via @tech_funnel
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses...
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