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Employee Created Content (#ECC) vs. Employee Generated Content
Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to...
View ArticleGood ‘Influencer’ Marketing and Measurement
Something John Andrews and I learned early on, him while at Walmart and me at e.l.f. Cosmetics is that when it comes to content marketing, influencing someone means you are speaking to their personal...
View ArticleWant To Keep Your Customer Experience and Marketing Focused… Beware Automation
What’s the key to an unwavering customer experience and marketing focus? – keep the customer front and center, avoid unnecessary automation and ditch the not-ready-for-prime-time bots. There are...
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Make This Year a “Social” Thanksgiving… “OK, now do it”
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives… not the only time I hope, but certainly an “official” time. I feel the need to once...
View ArticleTips and Ideas to Scale Your Content Creation
Everyone struggles with generating content. We know it’s a constant process and unless you’re invested enough, you’ll have a hard time maintaining quality and consistent frequency in your posts. So...
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If You Value Connection… Create and Share Content!
We’ve all heard that Content is King, and over the years, I’m sure you have heard a zillion sermons on the power of creating business content. This isn’t one of those sermons that promises, “If you...
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Want Diverse Ideas? Time to Fix Brainstorming
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – avoid the groupthink, include the right people and listen… Brainstorming is a great concept that occasionally...
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Why Marketers Should Add Employee CREATED Content, #ECC, to Their Marketing Mix
If you Google ‘Employee Created Content’ the search engine will change your search to ‘Employee Generated Content’ as the idea of employee “created” content hasn’t entered the collective mindset of its...
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UBS Advisor Podcasts: @MpSlater and Ted Rubin talk Return on Relationship
“Life is not about waiting for the storm to pass, it’s about learning to dance in the rain” – a quote Ted Rubin does his best to live his life by. I am Mitch Slater and Ted is my guest this week on my...
View ArticleEngaging Influencers
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers...
View ArticleLook Beyond the Cliché of “Influence”
Okay marketers, it’s time to get something straight… when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a...
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Consumers Are Loyal to Experience, Not Brands
Reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience. Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you...
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Never Give Up on Your Daughters
Today on the Dads With Daughters Podcast we have Photofy CMO, leading Social Marketing Strategist, Author, Speaker, Provocateur Ted Rubin. “A big thank you to Christopher Lewis for including me in the...
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Paying (Closer) Attention to Communication
Were you born before the digital age? Do you remember what it was like to get actual letters in the mail from family, friends and colleagues? If you are lucky enough to be born “back then,” when...
View ArticleWhat’s Marketing’s Future Role in Stimulating Need?
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather...
View ArticleBetter Products, Better Marketing… Better Listen
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become...
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In Times of Crisis: Attitude, Perspective… Mindset
The events of the last month have left us all in a state of confusion, fear and uncertainty. As many areas are in the process of shutting down industries in an effort to curtail the spread of COVID-19...
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Create Branded ZOOM Meeting Backgrounds with Photofy + 6 Months FREE
With many businesses transitioning to remote work, video conferencing software has become the easiest way to keep in contact with your team, and community. It’s helpful to be able to collaborate “face...
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Consumers are Loyal to Experience, not Brands
It’s not just the brand, product or price, IT’S The EXPERIENCE…. especially now when Health at Safety are the top of everyone’s list! Think about your favorite song or artist and consider why it’s your...
View ArticleFrictionless Retail: Turning Consumers into Buyers
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t...
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