Clik here to view.
Leadership Series… Elizabeth Suárez Interviews Ted Rubin
Elizabeth Suárez: In this series, I chat with various industry experts on the intricacies of business and discover what advice they can offer to both seasoned and emerging leaders. I sat with Ted...
View ArticleDigital Marketing Dive | Ted Rubin & John Andrews Talk About Retail Relevancy
Via Seth Goldstein and Digital Marketing Dive Podcast… Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and great...
View ArticleHow Do We Find Out What’s Important to Our Audiences?
How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best customers. Engage them in conversation. Ask them what’s keeping...
View ArticleClik here to view.
Retail Entropy Is Coming to Your Neighborhood
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop...
View ArticleThe Importance of Brand Humility… Evergreen Trading “Lives” It
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers...
View ArticleClik here to view.
The Long Beach Boardwalk #Experience… My Happy Place
A month of my summer, for the past few years, is all about my Long Beach, NY boardwalk experience. It’s not about a plan, or trying something new, or luxury… it’s about how being here, doing what I do...
View ArticleClik here to view.
Is Executing Really the Only Thing?
How thinking and brainstorming convert to powerful strategy making. We live in a culture where the simple act of distraction-free thinking has become alien, daydreaming has been replaced with scrolling...
View ArticleClik here to view.
Clandestine Events + Experiences Embraces a ‘Return on Relationship’ Mindset
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and...
View ArticleHow Can Brands and Retailers Use Universal Coupons to Drive Consumer Behavior?
In this installment of our Universal Coupon discussion, Brandi Johnson, CEO of The Coupon Bureau, sits down with John Andrews and Ted Rubin, authors of RETAIL RELEVANCY, to discuss the digital...
View ArticleRosh Hashanah… Let’s Seek The Humane Middle
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) [of] the year” is the Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism,...
View ArticleClik here to view.
An Email Marketing List, and the Marketing That Follows
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the...
View ArticleBrand Humility… Clandestine Events + Experiences “Embodies” It
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers...
View ArticleEngage Your Contacts and Social Connections
Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of...
View Article“Life isn’t About Finding Yourself… Life is About CREATING Yourself.”
The title of this post is a George Bernard Shaw quote I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words...
View ArticleClik here to view.
Chief Hugs Officer… and Beyond
We’re excited to re-introduce you to the always interesting and insightful Ted Rubin. We hope you’ll enjoy our conversation with Ted below. ~CanvasRebel.com Ted, thanks for joining us, excited to have...
View ArticleBrand Kindness: Build Your Brand Reputation with Empathy and Compassion
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is...
View ArticleClik here to view.
Branding at Its Best
The Story is Beyond Real and Worth the Read by DJ Edgerton For those of you who know, and not many do…my first real Job was at DDB Needham in NYC as an Mechanical artist during the summer of 1989....
View ArticleBreaking the Retail Disconnect with Relevancy
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer...
View ArticleClik here to view.
One of Our Own Needs Your Help ~via @BeGoodToPeople
This post was a must share for me, via Be Good To People, a community I have supported and valued for many years, and “about” a member of the community who could not be more deserving of everyone’s...
View ArticleClik here to view.
My Relationship with Cigars
Cigars, for me, are all about the relaxation that comes with the Ritual, Bonding, and Camaraderie. For many reasons I do my best to make it few and far between, but the main reason I will turn down the...
View Article