Tearing Down the Barriers Between Who You Are Personally and Professionally
Secret Sushi’s Marketing in the Raw podcast with @adamhelweh and featuring Ted Rubin | Ep. #26 Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four...
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Ted’s Bluetooth Sunglasses Memorial Day Weekend
Hey everyone, don’t know about you but I can’t believe it’s already Memorial Day Weekend 2021… not sure what happened to 2020, but I am excited for all the new beginnings starting this summer. One...
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Social ROI: Measuring Return on Relationship Is Invaluable
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more....
View ArticleHappier at Work: Business, Community, and Return on Relationship
Happier at Work · 64: Business community & return on relationships with Ted Rubin ‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin....
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Father’s Day Can Be Challenging for Some of Us
I don’t get to celebrate Father’s Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their happiness, intelligence, health, success, and beauty (inside and out)…...
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Learning to Dance in the Rain and Stay Upbeat… #NoLetUp!
Highlights of my Interview with friend and podcaster Nathaniel Schooler, @NatSchooler… Attitude and Perspective that Leads to a Positive Mindset Fighting to Keep his daughters in his life. Having a...
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Independence Day Comes Every Year… Some Years it Means More Than Others
Independence Day brings to the forefront all the challenges we have been facing since the beginning of 2020. It’s been a long haul through this pandemic, and we are not done yet, and a contested...
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A Tribute to Bruce Rubin… who’s Superpower was making every friend feel like...
Incredibly tough day Thursday attending our dear lifelong friend, Bruce Rubin’s, funeral. His wife Lisa, they met 11 years ago, and were married in 2017, orchestrated a lovely and memorable funeral...
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Evolving Digital Self – Return on Relationship
LISTEN HERE… Dr. Heidi talks with Ted Rubin, leading Social Marketing Strategist, Author of “Return on Relationship” / Speaker / Strategic Advisor / Provocateur. In March 2009 Ted started using and...
View ArticleRockstar CMO and… RETAIL RELEVANCY
LISTEN HERE ⬇️ ⬇️ ⬇️ “An excerpt from Rockstar CMO episode 98 – when we got to hang out with two incredibly experienced, passionate, and interesting retail marketers, Ted Rubin and John Andrews, as...
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Businesses No Longer Have the Luxury of Compartmentalizing Customer Experience
Businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company. For example, by walking into a physical store, browsing...
View ArticleJohn & Ted’s Excellent Adventure – The Dad 2.0 Podcast
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers...
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Coffee and ‘Retail Relevancy’ in the Clouds with Ted Rubin and John Andrews
Listen here (interview starts :35)… Thanks to Tom Capone, @Thomas_Capone, for this great conversation. John and I look forward to the next one. John Andrews CEO Photofy, Co-Founder Prevailing Path...
View ArticleHow ‘Return on Relationship’ (#RonR) Came to Life For Me
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and...
View ArticleRetail Growth Series with Louise Lally – Ted Rubin and John Andrews discuss...
WATCH VIDEO HERE ⬇️ ⬇️ ⬇️ Business partners and co-authors Ted Rubin, a leading Social Marketing Strategist, and John Andrews, a Retail Marketing Expert, will be discussing how Retailers need to adapt...
View Article15 Minutes with Ted Rubin… via @EclipseGroupUK
Interview with Ted Rubin SEE TRANSCRIPT OF INTERVIEW BELOW… In our Fifth episode of 15 Minutes With we’re talking to Ted Rubin. Ted is a leading Social Media Marketing Strategist, International...
View ArticleWhy Are Marketers Still Referencing “Mobile” as a Marketing Category?
After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)… could not believe how...
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Accessible Investing Is Changing The Game
Guest post by John Andrews This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY...
View ArticleOmni-Channel: Not Something Retailers Do for Consumers, but Something...
“Focus on something the customer wants, and then deliver it.” ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China’s People’s Liberation Army...
View ArticleYou Want To “Growth Hack,” Then Build a Reputation…
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates,...
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