Clik here to view.
The Power of Social Insurance and Social Cred: Creating Unbreakable Bonds and...
This quote has taken on some special meaning for me many times in my life… “Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.”...
View ArticleEffective Leadership: Inspiring and Influencing Others
A genuine leader has the ability to inspire and influence others. People naturally gravitate towards leaders who lead by example, rather than just preach. It’s crucial for individuals in leadership...
View ArticleBe You… And Stand Up for That
Sometimes, we get so caught up in trying to live up to other people’s expectations that it’s easy to lose sight of what makes us unique as individuals. One option is to give in to those expectations,...
View ArticleThe Importance of Measuring Return on Relationship (ROR) as a Part of Social ROI
Understanding the value of Return on Relationship (ROR) is crucial when it comes to measuring social ROI. This encompasses organic engagement, community management, sentiment monitoring, and various...
View ArticleMaximizing Content Reach and Ownership
I publish all my content on TedRubin.com and distribute it from there. I utilize Medium, LinkedIn, and external blogs to endorse and re-share my content. Even if I create content for another platform...
View ArticleThe Constant Evolution of Brand Communication
Throughout history, brands have continuously adapted their communication strategies to keep up with technological advancements. From print to radio, TV to web, and now the digital AI era, the landscape...
View ArticleFather’s Day Can Be Challenging for Some of Us
I don’t get to celebrate Father’s Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their happiness, intelligence, health, success, and beauty (inside and out)…...
View ArticleEmbracing a Positive Mindset for Personal Growth
You may recognize me as an optimistic individual if you’ve engaged with my content throughout the years. I make a conscious effort to maintain a positive outlook, particularly in my interactions with...
View ArticleTraditional Advertising Isn’t Extinct, but There Is Simply Too Much Noise Out...
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to...
View ArticleEmbracing This Era of New Media
Back in 1997, I had the pleasure and good fortune of getting hired by Seth Godin at Yoyodyne, where the internet was being labeled as “new media.” However, the truth was that there was nothing truly...
View ArticleReturn on Relationship Adds More to ROI Than Meets the Eye
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and...
View ArticlePersonally… I’d Be SO Happy if They Shut Down ALL Social Media Platforms
Imagine a world where we step back from the chaos of endless scrolling and algorithm-driven feeds, returning to a time when human connection was at the forefront of how we communicated and built...
View ArticleIt’s Not ROI “vs” ROR… It’s “ROI + ROR”
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the...
View Article